What is Envision?
Envision Counseling is a private practice dedicated to helping individuals and couples navigate personal challenges through mindfulness, Cognitive Behavioral Therapy (CBT), and Eye Movement Desensitization and Reprocessing (EMDR).
What is our Design Challenge?
Mental health is in decline and finding the type of therapy that fits an individual’s needs is challenging due to:
- Lack of transparency regarding treatment options
- Difficulty navigating websites designed without usability in mind
- Absence of a streamlined method to schedule appointments
UX Goal
Our goal is to create an informative, usable, and accessible hub where those seeking mental health resources can easily find information and treatment options and schedule appointments at their own convenience.
Team
- Me: UX Designer
- Mentor: Principal UX Designer
Tools
- Figma
- A11y Style Guide
- Zoom
Design Process
Discovery
- Conducted stakeholder interviews to understand the client’s goals as well as the target audience
- Mapped out key requirements for functionality and user needs
Peer Analysis
- Analyzed websites of other private practices in the North Phoenix area to identify best practices in design and structure
- Researched common pitfalls of competitors’ site usability to ensure a better, more intuitive flow
Sitemapping & Wire Framing
- Created a sitemap and medium-fidelity wireframes
- Reviewed structure of site with client to align on flow
Branding
- Developed a visual identity, including color palettes, typography, graphics, and tone of voice
- Collaborated with the client for iterative feedback to ensure alignment
Design Mockups
- Designed high-fidelity desktop mockups, focusing on client’s requests and usability
- Conducted regular check-ins with the client for approval at key milestones